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IAB releases delivery tool kit and billing methods best practices

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New York—The Interactive Advertising Bureau released the On-Time Delivery Toolkit for Interactive Media and Billing Methods Best Practices.

The tool kit contains best practices for creative delivery and a Web-based creative specs database. The toolkit, available at www.iab.net/resources/on_time_delivery.aspx, is designed to help interactive marketers, agencies and Web publishers improve internal processes for creative development.

The billing methods best practices, available at www.iab.net/resources/billing_methods.aspx, provide recommendations for agencies and publishers on working together to resolve discrepancies in billing methods.

—Kate Maddox

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