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IAB releases ‘Digital Video Advertising Overview’

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New York—The Interactive Advertising Bureau released a new report, “A Digital Video Advertising Overview,” designed to help advertisers and agencies maximize their use of digital video advertising.

The document provides information on digital video metrics, technologies and products, as well as a look at challenges facing the industry.

The report is the first in a series of white papers IAB plans to publish on digital video.

“The incredible growth of digital video over the past year is a testament to its singular ability to deliver exciting new consumer experiences with sight, sound and motion, revolutionizing consumer relationships with digital content,” said Randall Rothenberg, president-CEO of IAB.

—Kate Maddox

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