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IAB releases guidelines for broadband video commercials

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New York—The Interactive Advertising Bureau has released guidelines for broadband video commercials, following extensive industry review.

The guidelines were developed in conjunction with the IAB’s broadband committee and are designed to improve the planning, buying and creation of online media.

Broadband video commercials are defined as online advertising that may appear before, during and after a variety of content, including streaming video, animation, gaming and music video content in a player environment.

The definition includes broadband video commercials that appear in live, archived and downloadable streaming content.

The creative guidelines include the following: In-stream commercials may be up to 30 seconds long for pre- and mid-roll commercials; publishers may offer custom lengths for post-roll commercials; and a minimum of 200 kbps is recommended for encoded bit rates.

The final guidelines are available at www.iab.net/standards/broadband/index.asp .

—Kate Maddox

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