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BtoB

IAB releases mobile ad interface guidelines

Published on .

New York—The Interactive Advertising Bureau's Mobile Marketing Center of Excellence released “Mobile Rich Media Ad Interface Definitions” for public comment. The proposed guidelines define a common application programming interface (API) for mobile rich media ads. The guidelines are designed to standardize the development of mobile rich media ads to help make mobile advertising more consistent and effective. The deadline for public comment is Sept. 30.
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