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BtoB

IAB releases mobile buyer's guide

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New York—The Interactive Advertising Bureau has released its Mobile Buyer's Guide, a primer for marketers and agencies on buying mobile advertising.

The guide includes an overview of the U.S. mobile advertising market, key definitions in mobile display and messaging campaign metrics, and an explanation of how to buy mobile ads. The guide is available at http://www.iab.net/mobile_buyers_guide.

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