Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IAB releases Networks & Exchanges Quality Assurance Guidelines

By Published on .

New York—The Interactive Advertising Bureau has released its finalized Networks & Exchanges Quality Assurance Guidelines, which are designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.

The guidelines provide universally defined content categories for advertisers; require that networks and exchanges rate content for audience segments; and define categories for illegal content, such as content that infringes on copyright protection. The complete guidelines are available at http://www.iab.net/ne_guidelines.

Most Popular
In this article: