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BtoB

IAB releases Networks & Exchanges Quality Assurance Guidelines

By Published on .

New York—The Interactive Advertising Bureau has released its finalized Networks & Exchanges Quality Assurance Guidelines, which are designed to standardize the information that ad networks and exchanges provide to advertisers and agencies.

The guidelines provide universally defined content categories for advertisers; require that networks and exchanges rate content for audience segments; and define categories for illegal content, such as content that infringes on copyright protection. The complete guidelines are available at http://www.iab.net/ne_guidelines.

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