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BtoB

IAB releases Social Media Ad Metrics Definitions

Published on .

New York—The Interactive Advertising Bureau has released Social Media Ad Metrics Definitions, which define standard metrics used to evaluate the performance of social media.

The purpose of the document is to provide consistency in the reporting of social media metrics used by Web publishers, advertisers and agencies.

Definitions are provided for three types of social media: Web sites, blogs, and widgets and applications. For example, some of the standard metrics used to measure the performance of blogs include conversation reach and number of conversation-relevant sites.

The complete document is available at www.iab.net/socialmetrics.

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