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BtoB

IAB releases in-stream video ad standards

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New York—The Interactive Advertising Bureau has released its IAB Video Suite, its first update to in-stream video advertising standards (then called Digital Video In-Stream Ad Metrics Definitions) since 2008. The updates, developed by the IAB Digital Video Committee, include: A video ad-serving template; a video player-ad interface definition; and a video multiple ad playlist. All are designed to deliver enhanced video advertising experiences to the online ad industry while simplifying the technical execution, according to IAB. The standards were released Tuesday at the IAB Digital Video Marketplace event in New York.
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