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BtoB

IAB releases tablet buyer's guide

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New York—The Interactive Advertising Bureau (IAB) released a guide for marketers and agencies to help them plan and execute advertising on tablet devices. The IAB Tablet Buyer's Guide is designed to clarify issues surrounding planning, designing, executing and measuring advertising for three forms of tablet display advertising: in-app ads; tablet Web ads in PC-optimized websites; and tablet Web ads in tablet-optimized websites. To address the challenge of a lack of industry standards for tablet advertising, the guide proposes solutions, such as using common ad sizes, exploring sponsorships rather than ad-unit buys and working closely with media company partners.
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