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BtoB

IAB releases video player ad guidelines

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New York—The Interactive Advertising Bureau has released video player ad interface definition guidelines designed to simplify the buying and selling of digital video ads.

The guidelines define a standard method for video ads to communicate with video players and provide specifications that facilitate the planning, production and implementation of digital video ads. The guidelines are available at http://www.iab.net/iab_products_and_industry_services/508676/508950.

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