To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

IAB releases video player ad guidelines

Published on . 0

Reprints Reprints

New York—The Interactive Advertising Bureau has released video player ad interface definition guidelines designed to simplify the buying and selling of digital video ads.

The guidelines define a standard method for video ads to communicate with video players and provide specifications that facilitate the planning, production and implementation of digital video ads. The guidelines are available at http://www.iab.net/iab_products_and_industry_services/508676/508950.

In this article:

Read These Next

Comments (0)