BtoB

IAB releases Video Player-Ad Interface Definitions guidelines

Published on .

Most Popular
New York—The Interactive Advertising Bureau has released for public comment its Video Player-Ad Interface Definitions (VPAID) guidelines.

The guidelines seek to develop a common language for buying, selling, creating and delivering digital video advertising.

The VPAID guidelines will define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID-compliant players.

The guidelines are available at http://www.iab.net/iab_products_and_industry_services/508676/508950 —Kate Maddox

In this article: