Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IAB to revise standards for online ad formats

By Published on .

New York—The Interactive Advertising Bureau announced that it plans to revise standards for interactive ad formats.

This week, the IAB’s Re-Imagining Interactive Advertising Task Force met to develop a plan for the new guidelines. The task force includes representatives from online publishers, media agencies and, for the first time, creative officers from leading ad agencies.

Companies represented on the task force include BBDO Worldwide, Carat Interactive, CBS Interactive, Microsoft Advertising and Universal McCann.

Most Popular
In this article: