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BtoB

IAB Rich Media guidelines gain acceptance

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New York--The Interactive Advertising Bureau announced that more than 30 online publishers, representing 65% of total online advertising inventory, are or plan to be in compliance with its voluntary Rich Media Guidelines Version 2.0 for in-page units. Those properties that are or plan to be compliant include WashingtonPost.Newsweek Interactive, Yahoo!, Wall Street Journal, New York Times Digital and Sportsline.
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