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BtoB

IAB seeks public comment on measurement guidelines

Published on .

New York—The Interactive Advertising Bureau on Thursday announced the release of its Ad Campaign Measurement Process Guidelines for public comment.

The document, which was agreed upon by industry auditing organizations and the IAB, addresses the process of a publisher’s or advertising agency’s use of a third-party ad server and its application service provider.

The guidelines are intended to supplement current measurement guidelines and provide definitions and guidance on the auditing of processes used in the placement, trafficking and reporting of interactive advertising.

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