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BtoB

IAB taps consultant for new role at IAB

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New York—The Interactive Advertising Bureau announced that Sheryl Draizen will take over the newly created role of senior VP-general manager. For the past two years Draizen has been a consultant to the IAB. She is the founder of Straight Up, a New York-based strategic marketing and business development company. Prior to launching Straight Up, she ran marketing at Guggenheim.com, a for-profit division of the Guggenheim Foundation.
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