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BtoB

IAB to update ad size guidelines

Published on .

New York—The Interactive Advertising Bureau has assigned a task force to review and update the IAB Ad Unit Guidelines, which provide online advertisers and publishers with recommended ad sizes and formats. The task force will meet on a biannual basis to examine the effectiveness of existing ad units, such as rectangles and skyscrapers, and to recommend new ad units. The task force is made up of representatives from IAB member companies.
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