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BtoB

IABC reports growth in use of intranets and e-newsletters

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San Francisco--The use of intranets and electronic newsletters led technology adoption between 2000 and 2002, according to a study commissioned by the International Association of Business Communicators Research Foundation.

The study found that use of internal e-newsletters grew to 82% in 2002 from 56% in 2000, and use of intranets grew to 81% in 2002 from 67% in 2000.

Technology adoption for external communications showed slower growth, according to the study, which was conducted by L.C. Williams & Associates and sponsored by Lawrence Ragan Communications.

The use of Web sites for external communications grew to 94% in 2002 from 92% in 2000, and the use of e-mail for external communications grew to 88% from 79% during the same period.

The IABC will conduct a series of workshops this fall to discuss the findings. "The Intranet Academy" will be held in a variety of locations from October through December. "Integrating Print and Online" will be conducted during September and October. Information on both workshop series is available at http://www.iabc.com.

--Kate Maddox

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