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Ian Karnell, One to One Interactive

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What: CEO
Where
: One to One Interactive, Boston
Why
: Under Karnell’s leadership, One to One Interactive more than doubled its revenue last year, picking up new business from Cox Cable, Roche’s pharmaceuticals division and Starwood Hotels. It developed interactive marketing programs for Roche, GlaxoSmithKline and SunTrust, and it acquired online technology company AdTools. The agency also added new services around social networking.
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