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BtoB

IBM to acquire marketing analytics company DemandTec

Published on .

Armonk, N.Y.—IBM Corp. plans to acquire DemandTec Inc., whose cloud-based analytics service aids companies in setting price, promotion and merchandising tactics. The price is $440 million.

IBM said the acquisition of DemandTec would aid its Smarter Commerce marketing consultancy initiative, launched earlier this year.

The acquisition, expected to close in the first quarter of 2012, is the fourth IBM has made in support of Smarter Commerce.

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