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BtoB

IBM acquires Xtify to boost mobile notification services

Published on .

Armonk, N.Y.—IBM Corp. has acquired Xtify Inc., a provider of push notification-based marketing services for mobile platforms. Financial terms of the deal were not disclosed. New York-based Xtify's technology will be blended into IBM's Smarter Commerce suite of marketing campaign, segmentation and content marketing tools. Xtify's technology helps companies engage with mobile application users and site visitors by notifying them when new content and promotions are available, IBM said in a statement. Xtify's clients include 20th Century Fox, Disney Store, Ritz-Carlton Hotel Co. and Staples Inc.
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