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BtoB

IBM breaks new TV spots

Published on .

New York—IBM Corp. rolled out three new TV ads in its “Smarter Planet” campaign, created by Ogilvy & Mather, New York. “Split Second” focuses on IBM's analytics products. “Ahead of Demand” showcases its Smarter Commerce solutions, while “All in the Cloud” highlights IBM's cloud computing services. The spots will air on NBC during NFL playoff games. The budget was undisclosed.
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