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BtoB

IBM, BroadVision in Japanese b-to-b marketing deal

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Armonk, N.Y.--IBM Corp. and BroadVision Inc. have entered a broad reselling pact aimed at Japanese companies. Tokyo-based IBM Japan Ltd. will resell Redwood City, Calif.-based BroadVision's entire e-business software package, including hardware, platforms and integration services. "BroadVision's presence in Japan will now benefit from IBM's impressive reach and long experience in the Japanese market," said Chris Grejtak, chief marketing officer at BroadVision. Despite its ongoing recession, Japan remains the world's second-largest software marketplace. Marketers--especially those from technology and financial services companies--have found the country hard to crack without an established local partner. B-to-b companies including Covisint L.L.C. and DoubleClick Inc. have recently created Japanese subsidiaries.
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