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BtoB

IBM Corp

Published on .

Company: IBM Corp., Armonk, N.Y.
Agency
: Ogilvy and Mather, New York Market: Senior executives
Quick chase
: A sequence of business buzzwords flashes so quickly on the banner you'd think IBM was up to something subliminal. "Hypertasking. Murfing. Mission Critical. Ideating. Blue Skying. Crowd Sourcing." Enough already! IBM makes the point that it can help dial down all the noise and help executives focus on important matters such as strategy, controlling costs and collaborating globally. The impressively designed landing page invites visitors to click on a blue sphere that unfolds information on a particular business topic. The purpose of the page is to provide content and to spark and support ideas.
Clue
: Talk is cheap. Quit the chatter and get it done.
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