Agency: Ogilvy & Mather Worldwide, New York
Market: IT services
Quick chase: The art may be done for nothing more than art's sake, but there's no question the vibrant palette of colors arrests the reader's attention. Having stopped readers in their scanning, IBM goes on to explain how its IT services are helping midsize businesses flourish. Although not as compelling as Dell's story about its relationship with Enterprise, IBM's story simply looks a lot better.
Chasers' choice: Gloat