×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

IBM debuts cloud-based analytics suite

Published on .

Most Popular
Armonk, N.Y.—IBM Corp. has released a Web analytics and digital marketing suite that integrates technology from its acquisitions last year of marketing optimization company Coremetrics Inc. and marketing management software company Unica Corp. IBM's Coremetrics Web Analytics and Digital Marketing Optimization Suite automates online marketing campaigns across all channels, including websites, social media networks and mobile phones, according to the company. IBM said capabilities include advanced segmentation and automated marketing execution, real-time product recommendations, A/B testing of search terms and analysis of customer interaction campaign effectiveness.
In this article: