Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IBM debuts Vision Builder CRM service

Published on .

Barcelona--IBM Corp. debuted its Vision Builder CRM service for Europe, the Middle East and Africa. Vision Builder provides analysis of customer relationship management systems already in place at organizations and helps with planning for proposed CRM programs. IBM has developed a set of tools to work with Vision Builder, including IBM Industry Based Templates for Siebel and IBM CRM Route Map.
Most Popular
In this article: