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BtoB

IBM, e-consultancies enter major wireless deal

Published on .

IBM Corp. and a slew of interactive consultancies have entered a major pact to help businesses develop their wireless Internet initiatives. Big Blue is teaming with Agency.com, Razorfish Inc., anwerthink, Luminant Worldwide Corp., Organic Media, R/GA Interactive, Rare Medium Inc. and US Interactive Inc. to consult on and create content for wireless products such as Web-enabled Palm Pilots and mobile phones. IBM, Armonk, N.Y., will invest unrevealed amounts in the consultancies' wireless projects. The consultancies, meanwhile, will build them using IBM middleware.
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