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BtoB

IBM expands digital rights management technology

Published on .

Las Vegas--IBM Corp. announced that a new release of its Electronic Media Management software (EMMS) will expand digital rights management to the enterprise.

Formerly a stand-alone offering for the music industry, EMMS version 2 will include support for digital audio, text, video and streaming media. It will allow customers in a variety of industries, including financial services, health care and media, to manage and distribute digital content.

The announcement was made at the National Association of Broadcasters convention in Las Vegas.

According to International Data Corp., the digital rights management market is expected to reach $1 billion by 2006. EMMS version 2 will be available on April 30.

Separately, ad agency Ogilvy & Mather announced it has created a digital library of all commercials produced since 1948, driven by IBM Content Manager.

--Kate Maddox

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