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BtoB

IBM, Gentia form global b-to-b software marketing agreement

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Armonk, N.Y.--IBM Corp. has signed a deal with Gentia Software, a Boston-based company that focuses on the b-to-b marketplace, to globally market Gentia's software. IBM will target industries including banks with Gentia's offerings. Existing Gentia b-to-b customers include Sprint Corp., Westwood, Kan.
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