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BtoB

IBM Global, Avaya in software development, marketing deal

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Armonk, N.Y.--In a deal that underscores its fast-growing partnership strategy, IBM Global Services, the world's largest consultancy, has entered a broad software development and marketing deal with Avaya Inc. IBM Global will develop implementation and consulting services with Basking Ridge, N.J.-based Avaya, a customer relationship management specialist. The two companies will form a joint consulting service, and focus on CRM, contact center and communications management platforms. Avaya will also work with IBM Global sister unit Lotus Development Corp. on developing and marketing message management software.
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