Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IBM Global, Onyx in CRM deal

Published on .

Armonk, N.Y.--In a deal that expands the customer relationship management focus of both companies, IBM Global Services and Onyx Software Corp. will begin targeting mid-market clients with CRM platforms. IBM Global will market hosted Onyx platforms; Onyx, meanwhile, will combine IBM Global CRM-related consulting into its offerings. The deal is a marketing boon for Onyx in particular. "With IBM's leadership and global reach, we believe Onyx will be able to more aggressively pursue a greater number of international projects," said Eben Frankenberg, exec-VP at Onyx.
Most Popular
In this article: