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BtoB

IBM Global Survey: CMOs Need to Boost Influence in the Enterprise

By Published on .

Check out Marketo's rundown of IBM's global CMO survey, which had responses from 1,700 CMOs worldwide. On Marketo's Modern B2B Blogs, Phil Fernandez writes: “CMOs are now using advanced revenue-building solutions to enable their enterprises to become more agile, more social, more connected, and more intelligent. In the process they are not just grabbing a seat at the senior management table, they are really ‘owning' that seat.”
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