New York—IBM debuted a new campaign for IBM BladeCenter, its platform for blade server technology. The campaign, developed by Ogilvy North America, New York, has the theme “Out with cables. In with Blades." Print ads are running in publications including Computerworld, InformationWeek and eWeek. The ads drive users to www.ibm.com/outwithcables, where they can read stories and watch videos about how IBM BladeCenter technology helps business customers.