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BtoB

IBM introduces campaign management software

Published on .

Seattle--IBM, Armonk, N.Y., on Wednesday introduced software designed to allow marketing managers to run direct marketing campaigns that span the Web, call centers and direct mail. Called IBM DecisionEdge, the product is priced at $75,000. That's a big drop from IBM's expected competitors in the arena of campaign management software, who typically charge $200,000 to $250,000 for similar software, said Kip Johnson, IBM worldwide solution manager. IBM has already tried the software with nine customers in Japan, including Sumitomo Trust & Banking, Mr. Johnson said. The announcement was made at the DMA net.marketing trade show and conference in Seattle.
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