BtoB

IBM to kick off $30 million business ad campaign

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Armonk, N.Y.--IBM Corp. will next week debut a $30 million print, radio and TV b-to-b campaign. The ads will promote the company's software designed to simplify and streamline data. The campaign is part of IBM's $600 million "e-business" campaign, which launched earlier this year, according to Bloomberg News. The campaign, which is being handled by Ogilvy & Mather Worldwide, N.Y., will feature IBM corporate customers, including the National Basketball Association.
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