×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

IBM launches new ads

Published on .

Armonk, N.Y.--IBM Software Group launched new print and online advertising as an extension of its “Middleware Is Everywhere” campaign, developed by Ogilvy & Mather, New York.

The campaign is the first work since IBM announced a new marketing strategy that focuses on 12 vertical industry segments. The ads show the importance of middleware in solving customers’ business problems and focus on IBM’s role in integration, automation and solutions for mid-market businesses.

The ads are running in publications including The Wall Street Journal, BusinessWeek, Information Week and InfoWorld.

--Kate Maddox

Most Popular
In this article: