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BtoB

Former IBM marketing exec named CMO at Sears Holding Corp.

Published on .

Columbus, Ohio—Maureen McGuire, former VP-strategy and marketing, worldwide systems and technology group at IBM Corp., has been named exec VP-chief marketing officer at Sears Holding Corp. In the newly created position, McGuire will oversee marketing for Sears and Kmart, which was acquired by Sears Holding Corp. McGuire succeeds Luis Padilla, who most recently served as president of merchandising and marketing at Sears.
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