IBM names Jacobs director-IBM cloud category

Published on .

Armonk, N.Y.—IBM Corp. has appointed Christine Jacobs director-IBM cloud category, GTM (go-to-market) marketing, a new role at the company. Jacobs was previously director-North American marketing at IBM and was named a 2013 top digital marketer by BtoB. In her new role, she will be responsible for demand generation, event strategy and planning, digital, social, paid, owned and earned media.
Most Popular
In this article: