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BtoB

IBM names Jacobs director-IBM cloud category

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Armonk, N.Y.—IBM Corp. has appointed Christine Jacobs director-IBM cloud category, GTM (go-to-market) marketing, a new role at the company. Jacobs was previously director-North American marketing at IBM and was named a 2013 top digital marketer by BtoB. In her new role, she will be responsible for demand generation, event strategy and planning, digital, social, paid, owned and earned media.
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