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BtoB

IBM, Ogilvy win b-to-b category in MIXX Awards

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New York—IBM Corp. and Ogilvy New York won the b-to-b category in the MIXX Awards, presented by the Interactive Advertising Bureau during Advertising Week Sept. 28.

IBM and Ogilvy won the gold award in the b-to-b category for “TheSmarterCity,” an online experience that shows how IBM is helping to improve key systems in cities, such as energy, health care and transportation.

Qwest Communications and McKinney, Durham, N.C., won the silver award in the b-to-b category for an online campaign called “Puzzles.”

Qwest and McKinney also won the bronze award in the b-to-b category for a campaign called “Listening Not Talking.”

The MIXX Awards recognize innovative and effective interactive advertising campaigns.

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