Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IBM, Pinpoint in insurance industry marketing deal

Published on .

Armonk, N.Y.--IBM Corp. and Livingston, N.J.-based Pinpoint Solutions L.L.C. will jointly develop and market e-business intelligence software for the insurance industry. The companies' software is meant to aid insurers' marketing, sales and pricing optimization efforts. IBM's Global Insurance Industry unit has in recent years emerged as a dominant player in the space. Insurers have spent aggressively to build Internet-based insurance marketing initiatives but has been thwarted each step of the way by agents, who fear being cut out.
Most Popular
In this article: