×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

IBM rolls out business partner marketing program

Published on .

Jan 28, 2005

Somers, N.Y.—IBM Corp. rolled out a new marketing and advertising program for business partners that participate in its PartnerWorld Industry Networks initiative.

IBM’s PartnerWorld program is a co-marketing program for independent software vendors, designed to help them market their products to a broader audience and tap into IBM’s global marketing resources.

Under the new program, IBM will offer participating business partners a 70% co-advertising discount that can be used with more than 100 industry publications. IBM will also provide campaign execution support at no cost through local ad agencies, including creative development and native language translation for ads in foreign markets.

Also, as part of the announcement, IBM launched the Complete Industry Campaign Incentive, a direct mail and telemarketing benefit for business partners to help them generate leads and identify prospects.

—Kate Maddox

Most Popular
In this article: