Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IBM rolls out channel partner campaign

Published on .

Armonk, N.Y.—IBM Corp. introduced a new campaign, “Voice of the Business Partner,” designed to help its channel partners reach small and midsize businesses.

The campaign includes print and online, and was created by Ogilvy North America, New York.

“The midmarket is the fastest-growing segment out there,” said Karstin Bodell, VP-channel marketing for North America at IBM. “This campaign shows what we at IBM can do to help our channel partners grow their businesses profitably.”

Print and online ads are running in publications including Channel Pro, CRN and VAR Business.

The campaign also includes Web 2.0 functionality designed to start a two-way conversation with channel partners’ customers.

—Kate Maddox

Most Popular
In this article: