The campaign includes print and online, and was created by Ogilvy North America, New York.
“The midmarket is the fastest-growing segment out there,” said Karstin Bodell, VP-channel marketing for North America at IBM. “This campaign shows what we at IBM can do to help our channel partners grow their businesses profitably.”
Print and online ads are running in publications including Channel Pro, CRN and VAR Business.
The campaign also includes Web 2.0 functionality designed to start a two-way conversation with channel partners’ customers.