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IBM rolls out Digital Experience software

Published on .

Armonk, N.Y.—IBM Corp. has introduced Digital Experience, new software that helps companies create customized digital experiences for customers, employees and business partners. Digital Experience—designed for marketing, sales, HR and customer loyalty professionals—enables users to produce, share and distribute digital content in real time. Features include mobile app development; analytics and optimization; multichannel media creation; and social interaction.
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