Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


IBM rolls out new digital marketing services

Published on .

Armonk, N.Y.—IBM Corp. has introduced new services to help CMOs and CIOs expand their digital marketing efforts. The services are designed to create more personalized interactions across mobile, social and online venues. IBM Interactive, the company's digital marketing unit, will help businesses determine the new processes, technology, data, skills and governance needed to change their digital marketing strategies. In addition, analytic techniques will be used to improve customer engagement, social marketing and marketing optimization.
Most Popular
In this article: