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IBM sets $100 million small-business campaign

Published on .

NEW YORK--IBM Corp. plans to unveil a $100 million marketing and advertising campaign to woo small businesses to its Internet products and services. The ads will tout a broad initiative that includes training classes, applications to create custom World Wide Web pages and personal computers packaged with software. One program will provide leasing approval on orders for as little as $1,000. Last month, IBM said it would start selling more PCs and related equipment to customers directly through the Internet. IBM and other major PC makers have had trouble reaching small businesses, which often buy cheaper, no-name generic PCs. (From Crain's New York Business.)
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