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IBM signs with Topica for e-mail delivery

Published on .

San Francisco--E-mail content company Topica Inc. has launched operations with the bluest of blue chips as one of its first major customersÏIBM Corp. The company said IBM will use its services to produce, promote and deliver customized e-mails about its software development activities. To be distributed weekly, IBM developerWorks newsletter will include editorial content from Topica. San Francisco-based Topica said it has a directory of 85,000 newsletter recipients and the technical know-how to send out 250 million messages monthly.
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