IBM taps Euro RSCG 4D as lead digital agency

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New York—IBM Corp. has selected Euro RSCG 4D as its lead digital agency worldwide, following a review. The previous agency was Digitas, Boston.

Euro RSCG 4D will handle strategy, technology, design, usability, editorial production and social media strategy.

Billings were undisclosed. IBM’s global ad account is estimated at $1.25 billion.

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