×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

IBM taps Euro RSCG 4D as lead digital agency

Published on .

New York—IBM Corp. has selected Euro RSCG 4D as its lead digital agency worldwide, following a review. The previous agency was Digitas, Boston.

Euro RSCG 4D will handle strategy, technology, design, usability, editorial production and social media strategy.

Billings were undisclosed. IBM’s global ad account is estimated at $1.25 billion.

Most Popular
In this article: