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BtoB

IBT Media rolls out CruxialCIO, first b-to-b site

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New York—IBT Media, parent of International Business Times and Newsweek, unveiled its first b-to-b media website, CruxialCIO. The site targets an audience of technology decision-makers. In June, IBT Media brought on Tom Steinert-Threlkeld, most recently editorial director for SourceMedia's Money Management Group, to launch a portfolio of b-to-b media sites. He is editor in chief of CruxialCIO.
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