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BtoB

ICAD breaks new ad campaign

Published on .

Nashua, N.H.—ICAD, which develops computer-aided detection systems for the mammography industry, has unveiled a new ad campaign. The print effort, developed by PJA Advertising & Marketing, Cambridge, Mass., is designed to reposition iCAD as a leader within the computer-aided detection mammography marketplace. Ads are running in radiology publications. The budget was undisclosed.
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